Same budget.
Sharper targeting.
More buyers.
Paid media buying and funnel work that feeds your real conversion data back to the algorithm - until it stops chasing reach and starts finding the people who actually buy.
01 · The problem
Where the money
quietly leaks.
Budget buys reach, not buyers
Impressions pile up. Purchases don't follow.
The algorithm never hears back
No real conversions fed in. No learning out.
What worked in month one stops working
Audiences saturate, costs creep, the platform shifts. An account left alone decays.
The budget isn't too small. It's unoptimized - and it drifts back there every month you look away.
02 · Why it happens
The algorithm is only as good as the signal you feed it.
Signal in → weak or none
Algorithm → guesses broadly
Targeting out → money finds non-buyers
Signal in → real conversions
Algorithm → learns fast
Targeting out → money finds buyers
We don't sell reach. We sell the signal that makes your budget find buyers.
03 · Meet Alex
A million a month teaches you not to guess.
That's what Alex, our expert media buyer has been trusted to manage for others - not what you need to spend. At a million a month, a bad week is expensive, so nothing runs on a hunch: every dollar is measured against real revenue.
Nobody spends at that level by setting an account up and walking away. The work is a weekly habit - reading the numbers, killing what saturated, moving budget before the cost creeps. Accounts don't hold their gains on their own.
You get that same discipline - at whatever budget you're on.
04 · The work
One job: turn ad spend into a system that learns who your buyers are.
Feed the algorithm real results.
- ✦Server-side conversion tracking
- ✦Microconversions mapped
- ✦Offline & CRM events fed back
Define what a real result is.
- ✦Full journey mapped
- ✦Real result defined, not clicks
- ✦Leaks found and closed
Sharpen weekly until it compounds.
- ✦Weekly budget reallocation
- ✦Audience & creative testing
- ✦Reporting tied to revenue
05 · How it works
From guessing to a loop that learns.
Audit
OnceRead the account, the funnel, the tracking.
Instrument
OnceBuild the tracking and conversion events.
Launch
OnceRebuild campaigns around the real result.
Compound
OngoingThe part that never finishes. Every week the account moves: audiences wear out, costs creep, the platform changes the rules. We read it, cut what's decaying, push budget where revenue is - and keep doing that.
06 · Who I've worked with
The brands that trusted the process.
Considered purchases, long sales cycles.
Fast growth, tight CAC targets.
Fixed dates, hard ticket goals.
Big retail brands and Amazon sellers, high volume.
B2B or B2C, product or ticket - the funnel changes, the method doesn't.
07 · What we need from you
Small inputs, kept tight.
~2 hours in week one, then 30 min weekly.
Ad accounts, analytics, tag manager, site.
Real sales outcomes - CRM or a spreadsheet.
One person who can approve changes fast.
Not a hand-off. A tight loop - you keep control of the money.
08 · Packages
Set it up once. Then decide who watches it.
One-time · what gets built
Reading the account, the funnel and the tracking. You end up with a leak map you can act on - with us or without us. Fully deducted from your setup if you carry on.
Up to 3 campaigns built and launched - objective, audiences, setup, live. Then Business Manager cleanup, server-side conversion tracking, event taxonomy and audience architecture around the result that actually pays you.
Microconversions, lead-gen wired into the CRM, deal-stage events fed back to Meta, and a dashboard showing sales, repeat rate and where the revenue really comes from.
Monthly · how closely someone stays on it
You spot something, we fix it.
- ✓We run the account - you don't touch the ads
- ✓2 hours of intervention a month
- ✓48h response time
- ✓Quarterly report
We catch it before you have to ask.
- ✓We run the account - you don't touch the ads
- ✓Weekly optimization against revenue, not clicks
- ✓Structured audience and creative testing
- ✓Monthly report + a 45-minute call
A senior media buyer in your team, without the payroll.
- ✓We run the account - you don't touch the ads
- ✓Daily optimization across every channel you run
- ✓Direct line to your people
- ✓Monthly report + a call every two weeks
- ✓Hiring this in-house costs several times more and gets you one channel
Prices shown are for ad budgets up to 2,000 €/month. Larger accounts are quoted on the call. All prices in EUR.
The whole thing, properly
The 12-month program
Meta Foundation + 12 months On Watch
Twelve months is where it compounds. Anything shorter means paying for the learning phase without collecting on it.
Book the call →Next step · one thing, next week
Book a 30-minute call.
Thirty minutes to look at what's working and what isn't. You'll leave with at least one good idea to get more clarity - no pitch, no pressure.
Book the call →or email hello@mediabuyingmaxxing.com