Case studies

Stories with receipts.

What we actually did, what it cost and what came back. No jargon, no dashboards you need a translator for.

Hot Since '82 case study cover

Electronic music events · two cities · Romania

Hot Since '82 sold out. The ads made sure nobody missed it.

Two back-to-back nights for a headline DJ in Romania, promoted from the announcement to the door of the venue.

11.9×
back on every euro
538
ticket sales tracked
38%
sold in the final 8 days
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Lee Burridge case study cover

Electronic music events · two shows · Romania

Lee Burridge filled the room. The final days did the heavy lifting.

A cult artist, two Romanian shows with very different promotion windows, and the audience split that decided both.

11.6×
back on show-day budget
4.6×
from warm audiences
80%
of sales from 40% of budget
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Claptone case study cover

Electronic music events · one night · Romania

Claptone: a third of the tickets sold in the first two weeks.

A two-month campaign for a big club night in Romania, and the case for spending early instead of late.

33%
of sales in the first 2½ weeks
3.9×
back at the announcement
1.5×
back in the final two weeks
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Cyclic case study cover with overlapping circles filled by a concert crowd

Event organiser · Romania · long-term partnership

Cyclic stopped guessing. Then the account grew with them.

How clear measurement turned years of Romanian events into a system that learned from every show.

3,144
purchase events tracked
3.72×
return in a full year of learning
3.3×
growth in monthly investment
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Hugel case study cover featuring the artist in a pale pink suit

Electronic music event · one date · Romania

Hugel: from zero data to ticket buys in 35 days.

Thirty-five days, a brand-new Romanian organizer and an account with zero history. How the campaign moved from no data to ticket buys.

2.48×
return across the full campaign
3.60×
from warm audiences
3.95×
in the final seven days
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More on the way.

We publish a run once the numbers have settled.

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