Blog
Notes from people who fill rooms.
What we keep learning from running ticket campaigns, written the way we would explain it over a coffee - no jargon, no dashboards you need a translator for.
Golub field notes
PLAN
THE YEAR
Music events & festivals · yearly planning
How to plan the year as a music event or festival organizer
Two years of Romanian ticket campaigns, month by month: which stretches of the year sell efficiently, why the big winter peaks are misleading, and how to build a calendar you can budget against.
Alex Golub
7 min read
Golub field notes
HOW MANY
ADS & WHEN?
30d
14d
7d
3d
Music events & festivals · timing · ad volume
How many ads should you run for a music event or festival - and when?
We looked back at Romanian music event campaigns from 2023 to 2025 to answer two questions organizers ask us constantly: how many ads do you actually need, and how early should they start?
Alex Golub
6 min read
More soon.
We write one up whenever a campaign teaches us something worth passing on.